Rohan Desai from Ahmedabad made 2008 one of
the most important the year of his life. Not only did he complete his MBBS and
become a doctor but also got into IIM-Ahmedabad for a MBA. Ever since this has happend, many are curious
to why he made up his mind to do an MBA after becoming a doctor? I asked him
the same question. Rohan says" “My parents are doctors. I entered this
field with the flow and never really questioned it, but I was always good with
mathematics and analytical situations. I was always more involved with things
and systems that worked at scale,". Rohan easily passed the CAT and got
into IIM-Ahmedabad, the most prestigous B-school in India. Here, Rohan came
face to face with a lot of possibilities and he made up his mind to serve the
healthcare sector and doctors in bulk.
Rohan did a consultancy job till 2013 after
his MBA but then his mind was set on a start up. But what? Being a doctor with
a taste in technology, he observed the relationship between doctors and social
media. Rohan says "Id often come
across doctors posting some breakthroughs they made on Facebook which is not a
place one would typically expect such updates,". Out of many angle, a
basic angle was broken- there is no consolidated place the different models the
doctors work on(contract based, part
time, internship, exclusive contract,etc) with hospitals and clinics.
This is how a portal for job oppertunites
for doctors was born. Specalities vary
from doctor to doctor. A dedicated platform for doctors does make sense, with
an ocean of sprectums. A computer science engineer handels the technology side
of the start up. The trio joined hands and created PlexusMD with a goal to
connect healhcare professionals and organizations accross the globe.
Over the months they've develouped a network
and have the following metrics:
2500+ doctor users across India have posted
250+ job openings in various specialities across the big names(mentioned below)
and even standalone hospitals.
Partnered with Narayana Health, Columbia
Asia, Thyrocare, Vasan Eye Care, Centre for sight, Sterling Hospitals, PHFI for
sharing their job openings, courses and fellowships on PlexusMD.
Adding 60-70 doctors everyday, Plexus now
consists of 6 individuals in total and launched their android app last week.
Their focus is on combining Web and Mobile because the internet is where most
of the content creation takes place. Sermo,Curofo and a bunch of startups are
making efforts in the doctor to doctor networking platform. Practo has proved
to be the biggest startup success from India, when it comes to digital
healthcare. But this is on the consumer side. PlexusMD focuses more on the
jobs part and the network platform is
secondary to maintain and engage a community.
Bootstrapped till now, PlexusMD most
probably needs funds to survive on a long term. PlexusMD is most likely to
become a typical job portal revenue model which is a compilation of
advertisements and premium listings.
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