An exclusive interview with Aviyukta Adlakha, Brand Strategist & Founder of Connect Publics - IdeapreneurIndia-Entrepreneur's Daily Dose

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Tuesday, August 5, 2025

An exclusive interview with Aviyukta Adlakha, Brand Strategist & Founder of Connect Publics



About Connect Publics

Connect Publics is a next-generation visibility and branding studio that merges public relations, digital marketing, and AI automation to help modern businesses, creators, and entrepreneurs get seen where it matters most.

We go beyond traditional PR to build precision-engineered stories that land in media, trend on social, and stay top-of-mind for your ideal audience. From press releases and podcast placements to LinkedIn growth and influencer strategy, we create multi-platform visibility for brands ready to scale their voice. Our difference? We blend data with emotion, AI with intuition, and credibility with virality.

We’re not just storytellers. We’re story amplifiers for the bold, the new, and the next.

Website: www.connectpublics.com



About Aviyukta Adlakha

Aviyukta Adlakha is the founder and driving force behind Connect Publics, a modern PR and visibility agency built for the digital-first era. With a background in journalism and brand communication and a natural instinct for what makes a story stick, she has reimagined how emerging founders, creators, and companies build public perception.

She doesn’t just help brands “get featured.” She helps them get remembered using a strategic blend of emotional narrative, AI-assisted systems, and platform-native thinking. Aviyukta’s work sits at the intersection of strategy and sentiment where thought leadership meets tactical virality.

Her edge? She understands what tomorrow’s founders need before they say it and builds AI frameworks that make visibility feel less like a luxury and more like infrastructure.

LinkedIn: https://in.linkedin.com/in/aviyukta-adlakha

Q1. What sparked the creation of Connect Publics?

The need for reinvention. I didn’t want to build another agency that just sent out press releases. I wanted to build an engine. One that helps overlooked founders, underestimated creators, and high-potential startups shape how they’re perceived before the market does it for them.

PR was broken. Either it was inaccessible, or it was outdated. So I built Connect Publics to bridge both, making reputation not just measurable, but malleable.

Q2. What sets Connect Publics apart from other agencies or freelancers in the same space?

We’re not a vendor. We’re a visibility partner. We offer systems, built to work for early- stage startups, first-time founders, and creators in the messy middle. Our playbooks combine: Journalistic-level story packaging, AI-powered research and pitch targeting, Founder-forward positioning across earned and owned channels. We don’t just get you in media. We make sure you own your Google results.

Q3. How do you define visibility in the modern age?

Visibility is a competitive moat. In today’s noisy, short-attention economy, the brands that win aren’t the loudest, they’re the most consistently remembered. Visibility now means being discoverable, quotable, and trusted across every touchpoint. For us, visibility = strategy + sentiment + search.

Q4: What’s one thing people misunderstand about PR?

That it’s just about paying the publication and getting featured. Real PR is about controlling perception before someone else defines it for you. It’s strategic psychology, not just media outreach.

Q5: What’s a red flag you often spot in brands trying to get PR?

Desperation. If you’re chasing PR because you feel invisible, you’ll take shortcuts. We help you earn credibility, not just clout. That mindset shift is everything.

Q6: How do you use AI without sounding robotic?

We use AI like an analyst, not a copywriter. It gives us speed, data, and possibilities. But the final voice? Always human. Always intentional. There are lot other research, auto-posting, insights, and other AI tools that we use in this process.

Q7. Can you walk us through a campaign that shows the Connect Publics difference?

We worked with a founder who had no press, no LinkedIn presence, and under 1,000 followers. Within 6 weeks, She was featured in 4 publications, including a Tier 1 platform. She landed a brand collab through a story we helped seed. Her founder LinkedIn was optimized and began generating inbound queries.

Behind that wasn’t magic. It was method. A proprietary press formula we use, layered with AI-led media research and strategic story arcs built around real founder-market fit.

Q8. What’s your vision for Connect Publics in the next 2–3 years?

We're building the backbone of founder visibility infrastructure. We’re rolling out a DIY PR Kit that helps just like a full-stack agency, Modular templates, pitch banks, and backlink funnels, An AI-assisted journalist matchmaking dashboard, Creator-PR collab tools that scale on zero ad spend and much more. Our goal is to help 10,000 early-stage brands and creators become Google-worthy.

Q9. What challenges did you face scaling a next-gen agency in a traditional industry?

I started Connect Publics at 21, while most people my age were still figuring out their CVs, I was building a company from the ground up. But the journey started even earlier. I interned in journalism before I had even passed school, covid era and virtual newsrooms, learning how stories really got placed, not just how they looked from the outside. Interviewed top auto CEOs & CXOs in the first year of college. So yes, my age made people question my legitimacy. But what they didn’t see was the foundation, the years spent adopting new trends, studying systems, observing editorial psychology, and building a sharp sense of how influence actually moves.

The industry doubted my youth. I bet on it. I brought in scalability through AI, removed bloated pricing models, and introduced velocity to an industry known for red tape. That made us different, and it made us win.

Q10: What’s one belief you have about branding that most people don’t agree with? 

That fonts and feeds don’t build a brand. Memory does. A brand is what someone says about you when your post doesn’t show up that week. We build that.

Q11: Whats your approach to thought leadership?

Don’t post to sound smart. Post to make someone feel seen. The most powerful founders aren’t the loudest, they’re the clearest.

Q12. Where can someone work with or learn more about Connect Publics?

Whether you're a solopreneur trying to land your first media feature or a VC-backed startup shaping public image, we’ve got assets, tools, and strategies for your stage. Start with

www.connectpublics.com or mail us directly at contact@connectpublics.com.

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