Slay Media witnesses 600% growth in FY2025-26, plans International Expansion

 

Slay Media witnesses 600% growth in FY2025-26, plans International Expansion

India’s dynamic digital marketing agency scales from 5 to 20, expands across finance, D2C and entertainment, eyes international markets, and redefines growth - without compromising culture.

Mumbai, India 31 March, 2026 -  Slay Media, the independent digital marketing agency founded by Khushboo Mulani, today marks the close of what has been its most significant financial year to date. In FY 2025–26, the agency recorded revenues in the range of ₹3–4 crore - a growth of over 600% from ₹45 lakh in FY 2024–25. From a lean team of five, the agency has grown to a powerhouse of twenty - a quadrupling of its workforce that reflects not just expanded headcount, but a deliberate, structured approach to scaling sustainably in one of the industry’s most competitive and rapidly evolving landscapes.

A Year of Transformational Growth

Scaling a digital marketing agency is no small feat. As platforms evolve, algorithms shift, and client expectations rise in step with the pace of AI-driven change, only the most adaptive agencies survive - let alone thrive. Slay Media has done both. This year marked the transition from delivering standalone creatives and design solutions to orchestrating full-scale, end-to-end marketing campaigns. The agency now handles the full marketing lifecycle for its clients, a strategic evolution that positions Slay Media as a true growth partner rather than a vendor.

"Every brick of Slay Media has been laid independently, with intent," said Khushboo Mulani, Founder & CEO. "This year is proof that when you build with purpose and stay adaptable, growth follows - and it follows on your terms."

A Multi-Sector Agency - Finance, D2C & Entertainment

While finance remains Slay Media’s core domain - and one where the agency has now gone full scale, running complete campaign strategies for financial brands that demand precision, credibility, and creativity in equal measure - the agency’s roots have always been broader. Slay Media has served D2C brands since day one, building deep expertise in consumer-facing storytelling and performance-driven content that complements its financial sector work. This dual capability gives the agency a rare versatility: the rigour required for finance, and the creative energy that D2C demands.

This year also marks Slay Media’s deliberate move into the entertainment sector. The foundations have been laid, the relationships are forming, and the ambition is clear: to bring the same campaign excellence the agency delivers in finance and D2C to one of the most dynamic and high-visibility industries in the country. Entertainment is where Slay Media intends to make a defining statement in the year ahead.

Built for the AI Era: Dynamic, Adaptive Operations

Rather than treat AI as a disruption, Slay Media has embraced it as a structural advantage. The agency has restructured its operations to flow with the rapid advancements in AI tools and technology - building workflows that are dynamic, iterative, and ready to integrate emerging capabilities. This positions both the agency and its clients ahead of the curve, not scrambling to catch up. Slay Media believes that the digital marketing agencies that will lead tomorrow are those actively redesigning their processes today.

Beyond Borders: Serving International Clients & Scaling Globally

Slay Media’s ambitions have never been limited to the Indian market. The agency is already actively working with clients in the United States and Australia - two of the world’s most competitive and discerning marketing landscapes - and is building the infrastructure, talent, and processes required to serve these markets at full scale. As global brands increasingly look to India for creative and marketing excellence, Slay Media is positioning itself as the agency ready to meet that demand - delivering world-class campaigns with the agility, cost-effectiveness, and cultural intelligence that only a team built this way can offer. Going full-scale for international clients across the US, Australia, and beyond is a clear and committed priority for the year ahead.

Growth Without Burnout: The Slay Media 9-to-6 Culture

In an industry notorious for demanding hours and high attrition, Slay Media stands apart. The agency has maintained its 9-to-6 working culture throughout its period of rapid expansion - a deliberate signal that growth and work-life balance are not mutually exclusive. The team of twenty operates with the energy and commitment of a startup, and the structure and care of a mature organisation. This culture has been central to attracting and retaining talent that is genuinely invested in the agency's mission.

Introducing Slay Station: A New Voice in the Industry

Slay Media has also launched Slay Station, the agency's original podcast bringing thoughtful conversations about business, finance, marketing, and entrepreneurship to a wider audience. The inaugural guest is Neil Borate, a respected name in financial journalism, setting the tone for a series built on genuine insight and real expertise. Slay Station is Slay Media's invitation to the broader conversation - and a platform the agency intends to grow with the same ambition it brings to everything else.

As the financial year closes, Slay Media looks ahead with focus and ambition. The agency is committed to delivering remarkable work for its growing client portfolio, continuing to evolve its AI-integrated operations, and building a body of work that speaks for itself. The next chapter is already in motion.

 

 

About Slay Media

Slay Media is an independent digital marketing agency founded by Khushboo Mulani. Based in India and serving clients globally, the agency specialises in creative content, design, and full-scale digital marketing campaigns across finance, D2C, and entertainment. Known for its people-first 9-to-6 culture, AI-adaptive operations, and growing international footprint, Slay Media is on a mission to deliver meaningful growth for brands that want more than marketing: they want a strategic partner.