How this Amravati -based Econiture (A division of Recycle Bell Private Limited, Amravati (Waste Management Company)) startup is solving Plastic waste management Problem using tech

Recycle Bell Private Limited, Amravati (Waste Management Company) Under its brand name RE BELL tries to solve the problem of urban waste management by minimizing the amount of waste that’s being sent to the landfills and increasing the amount of recyclables recovered from the waste. It is focused on the dry component of the total waste, which constitutes 20-25% of the waste generated. The operations deal with collection of dry waste material, its segregation and selling it to authorized recyclers and recycling.

Operation Model: -

RE-BELL (Recycle Bell Pvt. Ltd.) is building an organized and reliable supply chain for dry waste by linking wastepickers as well as generators of waste for instance industries and commercial establishments with recyclers of waste in a sustainable manner. It collects dry waste from waste generators, segregates it and sends it to authorized recyclers and recycling.

Econiture is a Brand a division of Recycle Bell Private Limited. Recycle Bell is a dry waste management and recycling company located at Amravati, Maharashtra founded by four founders are Madhur Rathi, Bhushan Boob, Roshan Pidiyar, Ashish Modak. Recycle Bell company collect dry waste from formal as well as informal sectors, segregate it into more than 100 recyclables, process it according to recyclers requirement and then sell it to recycler for further recycling. From incorporation in April 2017, till now Recycle Bell company diverted more than 1400 MT of waste towards recycling. Under the brand "Econiture", Recycle Bell company recycle post consumer plastic waste into wood like lumbers, which we use to create furniture and home decor products. Recycle Bell provide benches made from plastic waste to Amravati Municipal corporation and some municipal councils like Bhatkuli, Chikhaldara, Khamgaon, etc. and also sell other furniture and home decor products made from plastic waste through e-commerce platforms like amazon and www.saryuhomes.com Recycle Bell company launched "Econiture" in October 2019 and till now Recycle Bell company sold furniture equivalent to 5000 kg of plastic waste.

Vision: -

Recycle Bell Private Limited is a waste management firm committed to divert maximum amount of dry waste possible from the landfill towards recycling, with a special emphasis to reduce the value chain inefficiencies in the waste management sector and provide recycling solution to every recyclable

Mission: -

To create sustainable and efficient circular economy system for dry waste management along with all the relevant stakeholders and formalize informal waste management sector. Econiture is the most vital advancement of our company as these furniture are made from recycled plastic which diverts plastic waste that would have been destined for a landfill or ocean. The recycled plastic lumber is nonporous, nontoxic and a clean product free from any metallic inclusions. These products are ecofriendly because it lessens deforestation and saves natural resources. Buying recycled products can help in reducing carbon footprint.

To complete the whole circular economy cycle, Econiture manufacturing Econiture furniture that is made from 100% recycled plastic and diverts plastic waste that would have been destined for a landfill or ocean. Econiture epitomizes versatility and innovation that can be achieved in post-consumer plastic waste. This furniture is made from recycled plastic lumber and is an alternative to expensive timber lumber. The recycled plastic lumber is nonporous, nontoxic and a clean product free from any metallic inclusions. These products are ecofriendly because it lessens deforestation and saves natural resources.

Traction and Implementation Summary: -

• Till now Recycle Bell diverted more than 1400 MT of waste from landfill towards recycling.

• Recycle Bell are connected to more than 100 waste pickers and buy segregated dry waste from them on regular basis

• Recycle Bell also collect waste from more than 300 formal clients in and around Amravati.

• Recycle Bell supply segregated recyclable as a raw material to more than 50 recyclers

• Recycle Bell developed a “Barter model”, wherein we purchase segregated dry waste municipal councils and provide them Econiture furniture of equivalent amount. Currently we are connected to 8 municipal councils under this model.

• Recycle Bell launched “Econiture” in October 2019 and till date we have sold furniture equivalent to 500 kg of plastic waste which otherwise would have destined into landfill or ocean

Social Impact: -

• Recycled plastic lumber helps in reducing use of wood and therefore reduces deforestation, also it reduces plastic waste.
• Recycle Bell provide door step collection service and transparency in weighing hence waste picker connected with us have seen 20% to 30% increment in their income
• Recycle Bell provide employment at every stage of operation like collection, segregation, processing and recycling.
• Recycle Bell model not only saves landfill space by reducing its burden but also reduces health problems caused by landfill.
• Recycle Bell whole business model contributes towards environment sustainability by saving natural resources

Awards and Recognition: -

• Received 2nd prize at “Stratup India Maharashtra Yatra” in 2018.
• Received 2nd Prize at “Amravati Business Competition” in 2019.

• Received “Innovative Startup Award” on Engineer’s day in 2019.

• Recycle Bell were among top 100 startup in “Maharashtra Startup Week 2019”.
• Recycle Bell were 2nd runner up in Innopreneur 2020.

Manufactured by - Recycle Bell Private Limited.

Address: - D-25, MIDC Area, Amravati (MH) - 444605, India.
Ph. No. : - +91 85757 85454, Email Id. : - recycle@econiture.com
Website : - www.econiture.com